I spent 30 years making dresses for luxury brands. I know exactly what they cost.
For three decades, I worked behind the scenes of fashion houses you'd recognize. I wasn't the designer — I was the one who actually made the dresses. Production manager. Quality control. The woman who held $3,000 gowns in her hands before they shipped to Fifth Avenue.
I watched women pay fortunes for dresses I knew cost $47 to make. The rest? Brand names. Marketing. Middlemen who never touched a needle.
I spent 30 years making other women feel beautiful while being invisible myself. Not anymore.
I grew up hearing my mother's stories. Now I help her tell a new one.
I've been sketching dresses since I was twelve. Not princess gowns — real dresses, inspired by the stories my mom brought home from the ateliers. The silk that felt like water. The hand-stitched hems. The techniques the big brands abandoned because they took too long.
Now I'm studying fashion design in New York, learning what the industry has become. Fast. Cheap. Disposable. Everything my mother spent her life fighting against.
When she decided to start her own label, I didn't hesitate. This isn't just a business — it's everything she should have been doing all along.
What you really pay at big brands
- Italian fabric: $35
- Production: $45
- Marketing: $400
- Middlemen: $300
- Brand name: $1,220
- The same Italian fabric
- Handmade in Charleston
- Direct from our atelier
- No middlemen
- Same quality, honest price
30 years of experience in every stitch
Italian Fabrics from Como
The same suppliers as the major fashion houses.
Handmade in Charleston
No factory, no rush. Careful craftsmanship.
Designed for Real Women
Silhouettes that flatter, not constrict.
Details You Can Feel
Hidden zippers, lined bodices, finished seams.
Real women, real reactions
"I have $800 dresses in my closet that don't fit as beautifully as this one. Unbelievable."
"My husband said: 'You look like you're going to the Oscars.' For $80. Thank you Margaret and Claire!"
"Finally a dress I don't have to squeeze into. Flatters my figure perfectly. Already ordered 3!"
If you don't shine, you get your money back.
We make dresses to help women feel special. Doesn't fit perfectly? Don't feel fabulous in it? Send it back within 30 days. No questions, no hassle.
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Across the United States
30 Day Returns
Not satisfied? Money back
Personal Advice
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